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The new sales-arm of FileMaker Inc. Who could they be?

You, That's Who
Developers. Armed with the new runtime networking feature built-into the upcoming FileMaker Pro. Yeah, your jaw just dropped. Ok, its not known if FileMaker Inc will add this feature this but I'd like them to add it next. Picture this scenario. You want to write a scoring program. You'll have four judges. You'll have a scoring program written just like always but this time its different. Write one FileMaker Pro runtime. Upon launch you can determine if it's the server or the client. Do this for each of them. Done. You may now sell this application on the open market with networking optional!   

Why This Will Drive Sales
How will FIleMaker Inc make money you say? A fee per seat will be paid to FileMaker Inc. upon activation! This could be with a in-app purchase just like where the Apple App Store is headed. Hopefully the networking fee from FileMaker Inc. will be very reasonable. You and I as developers would write way more programs if allowed to do this! Let the games begin!

If You Like This Idea, Vote
Go to http://filemakerwishlist.com Currently this idea is 2nd after only three days on the list! Go vote. Now. Update: Tied for 1st place now. ^_^

  All the best,
  Brian Ginn

Full disclosure: I don't work for FileMaker Inc. I just enjoy using FileMaker to help clients when needed. 

Consultant, Technology, Media, Social +1 502 509 2299 http://BrianGinn.com

时势造英雄 May you live in interesting times.

Posted by Brian Ginn 

Comments (12)

Nov 04, 2009
HOnza Koudelka said...
Two questions:

1) If the clients had to pay per seat, how would that differ from buying FileMaker Pro and opening the same file in it? That's already possible now! And with SBA you have even a very good pricing for a shrink-wrap solution.

2) FileMaker's strongest marketing tool is FileMaker Pro itself. Give it to the users and sooner or later they will create their own simple databases and show FileMaker Pro to their friends. Why do you think FileMaker Inc. will ever decide to dispose of this unique marketing force?

I work with FileMaker since 1991 and I do not miss networking in FileMaker Runtime. What I do miss is some kind of reduced price for small solutions. If FMI offers FileMaker Pro with some kind of limitation which would be OK for small solutions and not OK for large ones, for $100 or less, will you still keep asking for a networking support in Runtime?

The only issue I have with FMI's licensing is that with small solutions I often charge my clients less for my work than for the FileMaker Pro licenses. That simply looks weird at least.

Nov 04, 2009
Brian Ginn said...
1) When you open the runtime it would ask you do you want to use it standalone, as a server or as a client. At that point, just like a iPhone in-app purchase, it would guide you to FMP's web site and make the purchase to unlock that feature. I would want it priced just like an iPhone in-app say $5. Let FileMaker Inc. make this $5. I'll make my money but selling it on the open market as an application. I'll let the end-use decide how to network it if they so want. 

2) You and I as developers never get to field a runtime to the general public that has networking. This would be new ground for FileMaker Inc. I can see you and I thinking in ways long forgotten if we're given this ability. A runtime is a lock-in. It is locked anyway. Why not get more from it with an in-app purchase? FIleMaker Inc. has nothing to lose and everything to gain. I personally need this ability to network in a runtime. I am always thinking of databases but never do it because of the licensing for just even two seats is just way way too much. 

  All the best,
  Brian Ginn 

Consultant, Technology, Media, Social +1 502 509 2299 http://BrianGinn.com

时势造英雄 May you live in interesting times.

Nov 04, 2009
HOnza Koudelka said...
Brian, your answers only confirm that it is *the price of FileMaker Pro* for clients you use Runtime for rather than the *missing networking in Runtime*. Am I wrong?
Nov 04, 2009
Brian, I can see FileMaker doing it for $150 (maybe), but NEVER for $5. You need a find a new class of clients that can afford a few hundred bucks to do their job right. I have customers that use my runtimes and if they want to network them, then that feature costs them $598 and they can do it themselves pretty easily. That's just the price. Developers have talked for a long time about a "thin" FMP client and FMI has never budged on the issue. It is not in the cards. You need to adjust your thinking: features cost money. If your client wants networking, you tell them that feature costs a little extra.
Nov 04, 2009
BTW, I've DONE the gymnastics scoring programs, remember? The judges frequently are not at the same table. They are spread out around the floor. Setting up a reliable wireless network is beyond their capabilities, and you do NOT want to run FMP P2P with a flakey network. Don't even THINK about it. You are not serving your clients well in that case. Even setting up a hub and cables is beyond the ability of most people. What you do is sneaker-net it with thumb-drives. You output very small XML files with the scoring data on it to the drive and walk it over to the "server" machine that imports and aggregates the data and prints out the results sheets. That does work with runtimes.

You need a better example of a runtime needing networking. ::-)

Nov 04, 2009
HOnza Koudelka said...
Jonathan, I am glad to know I am not alone with my opinon ;-)

To be honest, I was angry when FMI stripped down the Runtime in version 4, but now I think it was the best decision they could make with it.

FileMaker Pro is a great and valuable tool. It is capable of giving its users bigger value than what it costs. Wait, let me repeat this: FileMaker Pro is capable of giving its users bigger value than what it costs. Yes! That's it.

Why would you want the networking ability if it had no value for you?

Nov 04, 2009
No, you're not alone. Most FM devs have already come to grips with the reality. If Brian wasn't such a good friend, I'd ridicule him behind his back. (Oh. He is? Oops.)

The way I look at it, a runtime is a sales tool. It shows you what FileMaker can do, but is limited in a collaborative environment. If they want full-blown networked solution, then that costs a little more.

Frankly, I am tickled they even allow runtimes or peer-to-peer without a server. Most other programs don't have any of that. Have you tried creating a runtime of an Excel file lately, or have you tried to network it? We have so much and we B&M about it.

Nov 04, 2009
HOnza Koudelka said...
Amen
Nov 04, 2009
Byron Songer said...
No complaining here. However, a couple of you do bring up the reality of the situation. Why provide something that is subject to whim and lack of expertise that can make you look bad when it isn't even your fault (speaking on behalf of FileMaker)? Why give someone a loaded gun when they don't know what the trigger is for?

No, there's great value in what FileMaker can do. If someone isn't willing to step up and pay for that value then they have no need of the product.

Go to a swim meet. Do you see how much technology is there? Is that technology cheap or free? I seriously doubt it. No, there was value so the price was paid.

Great example, Jonathan, create a runtime of Excel and share it so you can assemble results and be sure they're accurate and not mixed in some way. Sorting the results? Give me a break. Don't do it unless you want invalid data or you are absolutely sure you know what you're doing. Summarize the information? Big joke. Is there value there? There is value in what needs to be done so you wouldn't use Excel to capture the information.

If a client can pay to have a good network in place they can pay the extra to have the applications to run on it. If they perceive that is isn't of value, move on.

FileMaker's not going there. Too much is left to some assumptions FileMaker can't take responsibility for. Besides, there must be a big business need for it to even be considered. That takes building a significant case.

Wishes are one thing, reality is another.

Nov 04, 2009
That said, the devil on my OTHER shoulder says it wouldn't be so bad if FMI allowed just that one feature for, say, $150. It would make it the fabled "thin" client much asked for by generation upon generation of FileMaker developers. Not everyone needs schema, layout or script editing. They just want to use the solution placed before them.

On the other hand, FMI might find it important to encourage casual users to play with the tools that are there anyway. They've always said that they view it as a tool to encourage workgroup collaboration. Us developers have a hard time wrapping our brain around the idea that FMI doesn't exist solely to feather OUR beds.

I'm going to have to leave it up to the wisdom of the FileMaker G.O.D.s on this one.

Nov 04, 2009
Byron Songer said...
The thin client is called "web browser." It can only access what's been created and sitting around for someone to use. You can't do layouts, you can't do schema, you can't do script editing, etc. You just do thin stuff.

Now, how "thin" or "fat" did you want that client.

I know, here's an inexpensive yet networkable thing similar to FileMaker and does relational stuff, too -- Bento!

Nov 04, 2009
Bento is relational? Since when?

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